Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    p:| 360.222.6820
    c:| 425.351.7531

    f:| 360.222.6820

    carolyntamler@whidbey.net

    2055 Pheasant Farm Lane
    Freeland, WA 98249

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    CAROLYN'S BLOG

    Friday
    Mar302012

    3-30-12 Conducting a reliable survey

    A lot of non-reliable information is being passed off as a “survey.”  With Survey Monkey and other simple ways of sending out questionnaires available on line, it’s easy to believe that if you just send out a survey on the internet, it will produce reliable information.

    However, to be a “random sample” survey with a measurable degree of accuracy, the sample must be pre-selected using a random number system.  If someone chooses to respond to an on-line survey (like Survey Monkey), by definition this is not a statistically valid process.

    Telephone interview surveys are still considered to be the most cost-effective way of getting statistically valid information.  There is a margin of error, based upon the size of the sample (generally, a minimum sample of 200 is the industry standard for reliable data about any population segment).  Overall, random sample telephone interview surveys provide reasonably accurate information about the population from which the sample is drawn.

    With the advent of cell phones, I became concerned about what this means for the traditional method of doing random sample surveys.  I had a conversation a few days ago with Don Morgan, the President of GMA Research, the company that has done most of the data collection for my surveys for several years.  It turns out that a survey firm, like GMA Research, can now purchase cell phone lists in the same way they have purchased land-line telephone lists, from which the random samples are drawn.  Although some do have cell phones with a prefix that is different from where they reside, most people have cell phones that have been issued in their region.

    Thursday
    Mar222012

    3-22-12 Facilitating a productive meeting

    As a professional facilitator, it drives me crazy to be a participant in a poorly planned and facilitated meeting.  Here is what I expect when I go to a meeting:

    • There are clear goals for what the meeting is intended to accomplish;
    • There is a simple agenda that has been created and is followed as much as possible; some deviations may occur as long as these contribute to the goals of the meeting;
    • The meeting is set for no more than an hour and a half;
    • The leader of the meeting keeps everyone focused on the agenda and assures that no single voice dominates;

    I am a great believer in the value of creating small group discussions where people are asked to laundry-list ideas, concerns or responses to some stated questions.  Small groups make it easier for each participant to share.  Allowing people to prioritize by selecting three to five of the listed items is an excellent way to see the consensus views. 

    My overall goal is to have everyone leave a meeting smiling and feeling confident and comfortable that they were able to share their responses and hear what others had to say.

    Thursday
    Mar152012

    3-15-12, The basis for a good story

     

    One of the articles I wrote for the Whidbey Island Life Examiner, about John Auburn and his business, J.W. Desserts was picked up by our local newspaper, the South Whidbey Record, and a shortened version was published on March 14, 2012.

    I think this story is a good example of going beyond a simple description of a successful business (J.W. Desserts of Clinton) and providing an expanded story about John Auburn's contribution to his local community and to other business owners seeking support.

    Simply describing a business does not necessarily make interesting reading, but a deeper description of the human interest element makes it easier for the reader to identify with the story.

     

    Sunday
    Mar042012

    3-6-12 The first rule in marketing is people need to know who you are...

    One of the hats I wear on Whidbey is as a Board member of the Whidbey Children’s Theater.  I have been able to use my facilitation skills to conduct two Board Retreats, and recently I used some of my marketing skills to encourage local businesses to donate products or services to our fund-raising auction. 

    Besides asking for the donations, I provided suggestions and ideas for ways in which the donations would also be marketing tools for the donors.  For example, a local winery – Spoiled Dog Winery, in Langley -  not only donated a bottle of their award-winning Pinot Noir, but I suggested they provide a tour of their vineyards (where they grow most of the grapes used in their wines) and the winery.  This item was used in the live auction and people were very enthusiastic with their bids.  While the owners had suggested the value of their donation was $125, the winning bid was $300, and many of those at the auction learned about Spoiled Dog Wines.

    The first rule of marketing is that people have to know who you are and what you’re selling.  Donating to a local non-profit can be an excellent way to help in your community while building awareness of your business.

    Monday
    Feb202012

    Welcome to Carolyn's Blog

    Hello and welcome to my new website.  For most of my professional life, I have been identified as a marketing research and community involvement consultant.  For most of my professional career, I was known as Carolyn Browne and my business name was Carolyn Browne Associates.

    Then, in 2002, I married Rich Tamler; and in 2006, we moved to Whidbey Island.  Most of the people who know me on Whidbey know me as Carolyn Tamler.

    So, I thought it was about time to eliminate my old websites (“Carolyn Browne Associates” and “Envision Your Future.biz”) into this new website.  It combines my experience and abilities as a marketing research professional with the facilitation and writing that have become more of my identity on Whidbey Island.

    My passion is to help people plan the marketing of their business and to bring their ideas into focus.  Nothing pleases me more than to know that a survey I conducted, or a group meeting I facilitated, or an article I wrote, was productive and helped those in charge make decisions that were truly wise and effective.

    I hope to continue to be known as someone who can help others make a difference in the world.  If you think I may be able to help you, please email or call me.  Simply talking through an idea or a concern can be extremely productive.

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