Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    c:| 425.351.7531

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    carolyntamler@whidbey.net

    2055 Pheasant Farm Lane
    Freeland, WA 98249

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    CAROLYN'S BLOG

    Thursday
    Sep082016

    9-8-16 Someone else wrote my Blog for this week: How To Read Polls From Now Until November

    I just spotted this post on the Huffington Post and it explains polling better than anything else I have read....

    By Natilie Jackson, Huffington Post: 

    Right on cue, the post-Labor Day polling bonanza has begun. For those who are tuning in to the presidential election for the first time, welcome! This is when we start getting tons of poll releases every day, many of which will show different numbers.

    To read the article, click on this link.

     

     

     

    Friday
    Sep022016

    9-1-16 Would your business make a good story for the Business Spotlight at Whidbey Local?

    I’ve been writing business stories for Whidbeylocal.com  as the “Business Spotlight” for four years.  I enjoy spotlighting the creative and courageous work it takes to develop and run a business.

    If you look at the stories I have written (https://www.whidbeylocal.com/articles/1/5243) you will notice a range of types of businesses; some are new, some have been on Whidbey for several years, and many are one-of-a-kind.

    I especially appreciate learning about businesses that are unique, where a particular niche is being filled.  And, I enjoy learning about what brought someone to Whidbey, and why someone created their business.

    Everyone has a special story to tell, but I do believe that someone who operates a business can often share a story of having a vision and acting on that vision.  Most of the business people about whom I have written are passionate about what they are doing and truly dedicated to making a positive difference in the community.

    If you have a business story you want to share, please let me know: carolyntamler@whidbey.net.

     

     

    Thursday
    Aug252016

    8-25-16 A strong vision often precedes a successful business

    What motivates someone to take the huge risk of starting a business?  I have great admiration for business owners.  As I have mentioned before, it takes a lot of courage and drive to create a business.

    The first step in creating a business is to have a vision.  There may be some successful businesses that have happened by chance, but  I doubt this can happen very often.

    The vision for a business becomes an idea that moves forward into a tangible process for making something happen.  Some people have a vision for the entire business, and some people begin with a concept that becomes more detailed as the vision expands.

    The latest story in the Business Spotlight for Whidbeylocal.com, is a great example:  Dancing Fish Vineyards: A unique destination on Whidbey Island that will dazzle your senses .

    Brad and Nancy Thompson moved from California to Whidbey Island with an idea to retire, but then they had a vision to create something special and purchased the 6-1/2 acres in Freeland.  They have remodeled and created a beautiful Farmhouse for overnight stays, a barn that is a venue for many kinds of events, a tasting room for tasting wines that have a Dancing Fish Vineyards label, and they have planted vineyards that will soon be producing grapes for their own wines.

    The vision of the Thompsons seems well on its way to becoming a successful business, as well as an iconic Whidbey destination.

    Thursday
    Aug182016

    8-18-16 People's opinions are influenced by emotions, not facts

    During this intense election period, here’s a bit of advice: If a person’s opinion is different than yours, don’t think you can alter their opinion with any facts…no matter how valid or what the source.

    If you want some factual evidence about this (not sure what would be the right imoji to illustrate the humor in this comment), just Google: “People’s minds cannot be changed by facts.”  You will find a lengthy list of posts from many sources…if you are willing to believe any of them.

    Basically, our egos are heavily linked to our opinions. We humans don’t like to have anything damage our egos. Hence, we have little interest in knowing “facts” unless they support our opinions. To change an opinion, we have to first admit we are wrong….not an easy thing to do.

    So what can change an opinion?  It seems our emotions are a bit more capable of relating to something that might present a different way of thinking.

    (Warning, I am turning political) Case in point: Trying to convince a Trump or Bernie enthusiast that Hillary Clinton is not the devil incarnate is a hopeless enterprise, even  when offering factual material from any objective, reliable sources.

    Last Sunday, we had a gathering of several local Democratic politicians and (plus our fabulous non-partisan candidate for Superintendent of Public Instruction) Erin Jones. Each gave a short talk.

    Then Eileen Jackson got up to speak on behalf of Hillary Clinton. She told of the Hillary Clinton she knows through the eyes of her family. She didn’t present any facts; just shared her family story. Her mother in law, Juanita Sandford, a sociologist in Arkansas, was someone that Hillary looked up to and worked with when Bill was governor of Arkansas, Eileen told of seeing Juanita at 90 years of age as she watched Hillary's acceptance speech at the convention. She shared Juanita's experiences with the forces within Arkansas that began the rumors that Hillary and Bill were untrustworthy, the same folks who opposed Juanita's efforts to integrate Henderson State College. Eileen ended by inviting those at the gathering to consider their choice between the Hillary that she knew or the cartoon character created by the opposition.

    When Eileen described this to the gathering, there were no political points; just her personal description of someone she admires greatly. No one could argue with that.

    You might keep this concept in mind anytime you are trying to change someone else’s view of the world.

    Thursday
    Aug112016

    8-11-16 Do people know what you’re selling?

    A couple of years ago I was asked to do some analysis of survey data for a study that was conducted for a major community organization offering a range of services.  One of the questions gave people a list of 15 services and asked if they knew which of the services were provided.

    Some of the services were known to most of the people (78 – 92% for five of the items); 77% to 51% knew about another six items; but less than half knew about four of the services.

    In other words, a significant proportion of those surveyed did not have a full understanding of the range of services this organization provides.

    A major theme in my marketing advice is that people need to know what products or services you sell, and it may be a surprise that this is often a significant problem for a business.

    Remember, a key element of marketing is educating people about what you sell and what is special or unique about the products and services you provide (hmmmm, have you heard me mention this before?).

    Don’t think that just because you mention it once in an ad or an email that the information is general knowledge.  In our current world of information overload and stress, people may need to hear things several times before the information sinks in.

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