Doing a business survey has value if there are some key findings that can be used for planning future marketing.
Looking at the major finding that people learned about Langley businesses from just walking by a store gives a strong message that the value of promoting Langley as a whole, rather than individual businesses, will benefit everyone in the business community.
As more people are encouraged to “Visit Langley,” the economy of the community will reflect the increase in visitors. It’s also likely that there is funding already available that can be used for promoting the community.
It’s also more fun and rewarding to participate in a collaborative effort.
Note: For a copy of the survey report, contact Marc Esterly at the Langley Chamber of Commerce.