Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    p:| 360.222.6820
    c:| 425.351.7531

    f:| 360.222.6820

    carolyntamler@whidbey.net

    2055 Pheasant Farm Lane
    Freeland, WA 98249

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    CAROLYN'S BLOG

    Thursday
    May142015

    5-14-15 Would your business make a good story for the Business Spotlight at Whidbey Local?

    I’ve been writing business stories for Whidbey Local (www.whidbeylocal.com) for three years.  I truly enjoy spotlighting the creative and courageous work it takes to develop and run a business.

    If you look at the stories on the Business Spotlight Blog you will notice a range of types of businesses; some are new, some have been on Whidbey for several years, and many are one-of-a-kind.

    I especially appreciate learning about businesses that are unique, where a particular niche is being filled.  And, I enjoy learning about what brought someone to Whidbey, and why someone created their business.

    Everyone has a special story to tell, but I do believe that someone who operates a business can often share a story of having a vision and acting on that vision.  Most of the business people about whom I have written are passionate about what they are doing and truly dedicated to making a positive difference in the community.

    Do you have a business story to share with me?  Please let me know.

    Thursday
    May072015

    5-7-15 Hearts & Hammers on Whidbey Island: Businesses give back to the community

    In a small community like South Whidbey, you notice how much the local business people donate to the local non-profits and help out in many other ways. 

    Last weekend was Hearts & Hammers.  Rich and I have participated in this wonderful community program for several years.  The concept of having large numbers of people come together on a single day to help elderly or low-income people with home repairs so they can comfortably stay in their homes has become a template being used in many other communities.

    Somewhere around 400 – 500 volunteers participate.  Many, like my husband and I, simply show up and do what we can to help.  But, there are also many skilled crafts people who donate their skills, as well, like the two master carpenters who were on my team.  Electricians, plumbers, roofers and other skilled people who have their own businesses, participate.  Many of the large commercial businesses in the community offer special prices for materials needed for the projects.

    When you see businesses giving back to the community, it certainly makes you want to do business with them whenever you can.

    Thursday
    Apr302015

    4-30-15 Filling a business niche by noticing what’s missing

    I wrote a story for Whidbey Local a week ago about Whidbey Island Charters 

    This business story has many of the items that you have probably seen mentioned in these Blogs several times: a passion for the business, collaborating with others to make something happen, a strong focus on the needs and interests of the customer, etc. 

    What also is true for this story is that the owner of Whidbey Island Charters, Bob Maschmedt, identified a niche market and decided he could fill it.

    Here is some of what I wrote: “Bob owns a 32 foot Bayliner Classic Elite.  He has lived on Whidbey Island his whole life, and over the years he heard people talk about how much they’d love to cruise in a small boat, but didn’t want to spend the money for a boat or its upkeep.  As a business man, Bob realized that no one else on the island was doing custom leisure cruises, and he saw the potential to create a successful day cruise business.”

    Bob made several other smart business moves to create Whidbey Island Charters.  But, most importantly, he saw a business need and had the vision to fill that need.

    Thursday
    Apr232015

    4-23-15 Making every customer feel welcomed

    Have you ever walked into a business…

    … and waited to be noticed while the person in the store intently stared at a computer screen...

    …or, waited while two of the employees were engaged in an intense discussion…

    …or, the person barely noticed you and had a distant or irritated look on their face.

    Maybe you’re OK and forgiving if you are treated like an invisible being when you approach a business person, but I am not.  When I walk into a business, I want to be noticed immediately, and I want a smile and a friendly greeting.  If someone is engaged in something that is drawing their attention away from me, I want them to tell me so, apologize for not helping me immediately, and let me know when they’ll be able to respond to my needs.

    It’s my belief that having a successful business begins with making every customer you come in contact with feel that they are the focus of your attention; that you are very important to them.

    Even if you’re not feeling well or you’re in a negative mood, greeting people in a way that makes them feel good will make you feel good too.  It’s a classic win-win situation. 

    And, it will certainly play a major role in attracting more people to your business and having them feel like they want to do business with you (and tell their friends about your positive and responsive service, as well).

    Wednesday
    Apr152015

    4-16-15 “Dying to be Me”: A TED Talk and a book recommendation

    One of the benefits of writing a blog is that I can write about whatever catches my attention.

    Although this is a marketing blog, I think what Anita Moorjani has to say is very relevant to someone creating a business, dealing with an illness or simply wanting to have a life concept that may play a role in making their life more rewarding.

    I first heard about a TED Talk that Ms. Moorjani gave when someone sent the link to me in an email: https://www.youtube.com/watch?v=rhcJNJbRJ6U

    After I watched the talk, I really wanted to read her book, “Dying to be Me.”  The book did not disappoint.

    Essentially, her talk and book describe her being diagnosed with terminal cancer and going into a coma with the doctors and her family expecting her imminent death. Instead she had a classic near death experience (called “NDE’s”) in which she learned that she had much to share and needed to stay in this life for a longer period. She came out of her coma and within a few weeks – much to the shock of all of the doctors treating her – she had no signs of cancer in her body.

    The major takeaway from her experience and from her talk and book is the importance of loving yourself.This is a simple concept, but for many of us, a challenging onet to embrace. As she explains, this is at the core of really enjoying each moment and living our lives to the fullest, whether just in our personal world, or operating a business.