This is one of my favorite questions when I am talking to a business about marketing. I just came back from a few days in Walla Walla touring wine tasting rooms and wineries. And I asked this question at each place we visited. And, I got different answers from each place.
In the City of Walla Walla there are 37 wine tasting rooms, and in the greater Walla Walla area, there are 170 wineries. Of course, there are hundreds of wineries in Central Washington.
I’ll be writing more about my experiences on Whidbey Local in the next few weeks, but for now, I’ll just say that wine is probably one of the best examples of different businesses each finding different ways to describe their product or something about their winery that is special.
What makes you unique may be the product itself, or it can be the kind of special attention you give to each of your customers. It can be the way you stand behind what you’re selling.
If you’re not sure how to describe these special qualities, ask your friends and current customers. If people are satisfied with what you’re selling, they can also give you their reasons….and these can become part of your message to attract more customers.