Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    2055 Pheasant Farm Lane
    Freeland, WA 98249

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    10-18-18 The importance of filling a niche

    A theme I have talked about a lot is the marketing power of filling a niche, creating a needed business that fills a void.

    My latest Business Spotlight is a perfect example of this.  Greenbank Pantry and Deli opened a few months ago in a small building next to the historic Greenbank Store.  After the story was published this last week and was featured on the Facebook Page of Whidbey Local, I was amazed at the number of people who looked, shared and commented.

    Even though the Pantry and Deli is in a small building, the owners - Emily Terao and Alex Pulichino - stock an amazing variety of grocery foods, deli foods, wine and beer.

    When the store opened, it filled a great void: the only grocery store between Freeland and Coupeville. The store has been getting a lot of business from people who are driving by, but it is especially appreciated by the people who have a local place to buy groceries.

    Emily and Alex also purchased the Greenbank Store and are doing major rennovation to the building. They plan to re-open the restaurant sometime in the spring. They hope thy will be filling another niche that will generate a lot of business.

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