Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    Thursday
    Mar302017

    3-30-17 On Whidbey, hugging is part of good marketing

    I was in the Bay Area of California for a few days. And, every few weeks I go to Bellevue to visit with kids and grandkids. Each time I travel off the island I have to watch myself: hugging family and close friends is OK, but may not be the norm in many places I visit.

    A typical day on Whidbey usually includes numerous hugs. And, not just with people I know well. Usually, I meet someone I know in the grocery store (whichever one I visit), when I walk around Freeland or Langley, or simply taking a walk. I am always surprised at how often I meet someone who gives me a hug, wherever I go on the island.

    The reason I mention hugs in a marketing blog is that when I visit the merchants on South Whidbey, I know many of them, and a visit to their stores usually includes hugs. I am sure other small towns create this same experience, but, it’s not the norm in most big cities and suburbs.

    Anyway, part of what makes Whidbey such a sweet, lovely place to shop for me (and I would guess for most of us) is to walk into a store and not only get greeted warmly, but to have the business owner walk out and give me a welcoming hug.

    This type of shopping experience is one of the major reasons I would rather shop on the island, even if prices are not as low as the big box stores. It’s such a great feeling to be truly appreciated as a potential customer…..or maybe just as a neighbor.

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    « 4-4-17 Borrowing some marketing wisdom from the Langley Chamber of Commerce | Main | 3-23-17 I am a storyteller, and I enjoy telling stories about local businesses »