Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    p:| 360.222.6820
    c:| 425.351.7531

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    2055 Pheasant Farm Lane
    Freeland, WA 98249

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    2-22-18 Visual, literary and performing arts are good for business

    In the weekly “Business Spotlight” that I do for Whidbey Local ( , I often include articles about galleries, shows and musical performances.  At first glance, it might seem that these stories don’t relate to business (although there are many businesses based upon the arts).

    But, the arts provide a major draw for tourists and locals, and in many communities are a significant, and sometimes a major, draw for the other businesses in the community.

    We just returned from a vacation in Sayulita Mexico, an authentic Mexican town of about 5,000 people.  The town has lots of tourists from the States, Canada, Mexico, and many other places.  And, along with many interesting retail stories, there are many art galleries.  Restaurants often have musicians performing. What is obvious there, and should be obvious here on Whidbey, is that the arts play a major role in generating revenue for the local businesses.

    A person might have a special interest in certain kinds of art galleries, but they are also likely to impulse buy items from other stores, and, of course, beverages and food from the local businesses that provide them.

    Here on Whidbey, many also come to attend concerts, theater productions and visit art galleries, adding to the revenues of the local businesses.


    2-8-18 Make sure you take a tour of the wineries over the next two weekends!

    There are lots of great events throughout the year on Whidbey, but one of my personal favorites is the red wine and chocolate tour.  It’s a lovely way for you to give visitors a tour of the island, and it’s always fun to pretend you’re a tourist and visit all of the participating wineries.

    The 2018 Red Wine and Chocolate Tour on Whidbey Island

    February 10-11 and 17-18

    For more information and tickets visit:



    2-1-18 What is a statistically valid survey? 

    There are a lot of public opinion surveys right now, especially with all that is surrounding President Trump and the upcoming elections in 2018.

    How a sample is chosen and how a question is asked determine if a survey result will truly be providing projectable, statistically valid data.

    A random sample means that everyone in a given population has an equal chance of being selected. Anything that alters this concept biases the results and makes it unlikely that a survey can be an accurate prediction of a given population.

    If you sample everyone who is registered to vote—this will include a lot of people who will not vote.

    If you sample likely voters in a way that excludes certain elements of the population (such as neighborhoods with a lot of low-income or minority populations), it’s likely that the results will not be accurate for the entire population being sampled.

    If you sample using a self-select method (such as a Survey Monkey or some other on-line survey or a mail survey) it will exclude people who simply have no interest in responding.

    As part of the survey methodology, the survey company will want to have a screening question, (assuming they are using a list of registered voters) such as: “Are you planning to vote in the next election in your community?”

    Surveys are a snapshot of the moment. If a major event happens that is widely reported in the news a few days before the polling is done, that will definitely affect the results.

    It is also important to check, if you can, to see who is conducting the survey to see if it is a legitimate survey company and not simply one that is financed by a particular political party or promoting something,  


    1-25-18 Why do a survey?

    It seems like I get a Survey Monkey, or some similar kind of email survey, at least a couple of times a month.  As someone who has written hundreds of marketing research surveys in my professional life, I am often bemused at the lack of focus and the inhibiting types of possible responses I see.  The maverick in me often wants to provide an answer that’s different than what I’m offered.

    The major question I always ask myself is “What is the purpose of this survey?”  In other words, what will be done with the information that is gathered, and how accurate will the material be that is collected?

    The most common purpose for doing a survey is a need to gather information about a group of people – often customers or potential customers – that will impact how you market your product.  If the responses to a question do not fit this purpose, they should not be included. 

    And, if you do not have a clear purpose for doing a survey in the first place, why waste the time and energy.

    Next week, I’ll talk about the difference between a statistically valid random sample survey and the typical on-line surveys where the respondent chooses to participate.



    1-18-18 Blogging about Blogs

    I’m not sure when blogging began. First, we had computers, then websites, emails and Facebook….and I don’t know which came first: the chicken or the egg, as we have all heard. I just know there are blogs everywhere about every subject. Some blogs have thousands of followers and some, like mine, are read by a few loyal, local folks.

    The beauty of most blogs, as I see it, is that they are totally owned by the individual. No one tells me what to write in my blog. I describe this particular blog as a “marketing blog.” But, if you are one of my loyal readers, you know that I generally write about subjects related to marketing, but often they reflect what I observe in the world around me.

    For anyone who writes a blog, there is a great sense of freedom in being able to write from your heart, from you own point of view, and reflecting your own interests. The only one who tells me what to write in my blog is some little critic buried in my brain.

    I’m having fun with my blogging. Please let me know if there is anything relating to marketing, our local business scene, or anything else where you think I can contribute something