Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    p:| 360.222.6820
    c:| 425.351.7531

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    carolyntamler@whidbey.net

    2055 Pheasant Farm Lane
    Freeland, WA 98249

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    CAROLYN'S BLOG

    Friday
    Sep212018

    9-20-18 Being an active participant in the community is also good business

    The Goose Grocer, which is associated with Goosefoot, is one of the best local examples I know of a business that gives back to the community.

     

    I did a Whidbey Local story this past week (https://www.whidbeylocal.com/article/view/2081) that highlighted a new Store Director, but also described ways in which The Goose Grocer is very involved with the South Whidbey community.

    Here is a excerpt from the article:

    The Goose Grocer is owned by Goosefoot Community Fund, a 501(c)(3) non-profit economic and community development organization on South Whidbey. Goosefoot is committed to using its real estate properties and collaborative partnerships to “Achieve a vision of a thriving, socially and economically vibrant community on South Whidbey” according to Executive Director Sandra Whiting. 

    Profits from The Goose are continuing to grow and provide more support to The Goosefoot vision of service to the community.

    In other words, being involved and committed to being a part of the community is playing a significant role in making the The Goose Grocer a successful business.

     

    Thursday
    Sep132018

    9-13-18 Sometimes a good business evolves organically

    The latest story posted on the Business Spotlight is about Designer Consigner in Freeland https://www.whidbeylocal.com/article/view/2077.

    Katie Ginn began her business as a consignment book store called “Book Lovers” seven years ago. Word got around and for a while her business was growing. But, as time passed more people began going to the internet to shop for books.

    Four years ago one of her friends brought in some quality clothing to see if Katie had any interest in seeing if she could sell it. Katie agreed, and then another idea began to evolve. Her business name moved from “Book Lovers” to “Designer Consigner”, and her business has flourished selling quality women’s clothing and accessories.

    Her story is special because she had an intuitive response to the idea her friend suggested, and Designer Consigner has filled a special niche providing quality women’s clothing and accessories she sells on consignment.

    I think part of creating a successful business is being open to new ideas.

    Thursday
    Sep062018

    9-6-18 Creativity is often easier within a group

    I understand that many artists find their creative expression on their own. They have a creative concept for a piece of artwork or music, and they execute the idea on their own.

    However, it has been my experience that if you ask a single person to come up with a creative idea for a plan or a marketing concept, or simply a way to solve a problem, often there is a deer-in-the-headlights moment.

    That’s why I love bringing people together and facilitating a discussion that will generate creative ideas and solutions to problems. The most productive group number is 10; not sure why (in Jewish tradition 10 is a “minion” or the amount needed to have a formal meeting process), but this does seem to be the magic number where everyone feels comfortable about speaking up and sharing opinions and ideas. Less than 10, and sometimes the discussion isn’t quite as lively; more than 10, and it becomes a bit more difficult to control.

    I do want to stress the need to have a good facilitator for a group process. It’s important that time is controlled, that the discussion stays focused and that everyone in the discussion feels comfortable speaking up.

    It’s also interesting to me that some of the most creative ideas coming out of someone in a group have been preceded by the phrase, “I really don’t know much about this, but……”

    To summarize: Bring people together in the group that have some kind of common interest (community, interests, knowledge, etc.); have an agenda that is followed as much as possible; create an atmosphere where everyone in the group feels comfortable speaking up; and make sure that no one individual dominates the conversation (I usually say something like, “I can see you feel strongly about this, now I’d like to hear what someone else has to say.”)

     

    Thursday
    Aug302018

    8-30-18 Good photos are good marketing

    When I do a weekly Business Spotlight story, I always request at least three or four photographs to accompany the story. When I look back at the stories that have been published, I notice the value of the photos accompanying the stories. My Editor, JoAnna Weeks, sets up each business story so the photos become a major part of the story-telling. The photos represent the personalities as well as the business

    The last two stories are great examples. Blake Durr, who is an arborist, (https://www.whidbeylocal.com/article/view/2070 ) showed pictures of his family and his work doing some tree climbing and using his equipment. The story before this showed Edward Jones Representative, Kevin Lungren, in his office, paddle boarding to work, standing beside his distinctive sign on Main Street and a nice photo of Kevin and his office staff (https://www.whidbeylocal.com/article/view/2065).

    Have some good photographs taken to include in all your marketing materials, including your website and Facebook page.

    Thursday
    Aug232018

    8-23-18 Hugging is part of marketing on Whidbey

    I visit the Bay Area at least once or twice a year. And, every few weeks I go to Bellevue to visit with kids and grandkids. Each time I travel off the island I have to watch myself: hugging family and close friends is OK, but may not be the norm in many places I visit.

    A typical day on Whidbey usually includes numerous hugs. And, not just with people I know well. Usually, I meet someone I know in the grocery store (whichever one I visit), when I walk around Freeland or Langley, or simply taking a walk. I am always surprised at how often I meet someone who gives me a hug, wherever I go on the island.

    The reason I mention hugs in a marketing blog is that when I visit the merchants on South Whidbey, I know many of them, and a visit to their stores usually includes hugs. I am sure other small towns create this same experience, but, it’s not the norm in most big cities and suburbs.

    Anyway, part of what makes Whidbey such a sweet, lovely place to shop for me (and I would guess for most of us) is to walk into a store and not only get greeted warmly, but to have the business owner walk out and give me a welcoming hug.

    This type of shopping experience is one of the major reasons I would rather shop on the island, even if prices are not as low as the big box stores. It’s such a great feeling to be truly appreciated as a potential customer…..or maybe just as a neighbor.