Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    p:| 360.222.6820
    c:| 425.351.7531

    f:| 360.222.6820

    carolyntamler@whidbey.net

    2055 Pheasant Farm Lane
    Freeland, WA 98249

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    CAROLYN'S BLOG

    Thursday
    Aug162018

    8-16-18 It takes a lot of courage to start a business

    I have enormous respect for anyone who has the courage to start a business, especially a retail business that requires so many skills and so much energy. I am impressed with anyone who has the commitment and energy to open a store front business, deal with all of the aspects of obtaining and displaying merchandise and be there to greet customers (with many small retail businesses, the owner often handles everything until the business generates enough income to support hiring help).

    Retail communities on Whidbey have many small business owners. There are also retail businesses along the highway up and down the island.

    I have made a personal commitment to shop at the independent businesses on the island whenever I can. I sometimes hear people talk about prices being lower across the water (of course, there is a ferry cost to add into this). I am willing to pay higher prices, if necessary (and this isn’t always the case), to support our local businesses.

    I hope you too will make a commitment to support our local businesses as much as possible. These small, retail stores add to the special environment of Whidbey, as much as the beautiful scenery and the sweet community.

    Thursday
    Aug092018

    8-9-18 Making a person feel welcome coming into your store

    Have you ever walked into a retail store and waited for someone to notice you?

    I have had the experience (more than once) of waiting for someone to notice me and becoming aware that no one was even making eye contact. No one said “Hello” or "I'll be with you in just a minute.” 

    I can imagine that sometimes staff are tired, or had to deal with some cranky customers, or were just anxious to be done with their work day and head home.  

    But, as the customer, my only concern was being waited on, or at least having someone greet me and say they would be helping me soon.  I wanted to feel welcome.

    We are deep into the tourist season on Whidbey. Making a customer feel welcome is always important, but this is especially true when many strangers may be stopping by your business.

    Thursday
    Aug022018

    8-2-18 Always looking for good stories for the Business Spotlight

    A few years ago I got into writing stories about Whidbey businesses. My professional background was as a marketing research and public involvement consultant. Then I moved to Whidbey and was asked to write a couple of stories about marketing research for a local business magazine (Northwest Business Monthly, which no longer exists). I don’t even remember now what first created my connection with the magazine. Then, I was asked to write stories about local businesses for that publication.

    Somehow, the publisher of Whidbey Local, JoAnna Weeks, learned about my writing, and she asked me to do business stories for her on-line publication. She encouraged me to write what I wanted, in my own style. She has now branded me as the “Business Spotlight.”  Each week, she trusts me to choose a business, tell their story, and it is published without any editing (my husband is my “official” editor).

    I feel very privileged because I am having the delight of making my own choices and telling stories in my own way.

    I believe that what makes a business story appealing is knowing about the person or people who started the business. I ask three basic questions: Why did they come to live on Whidbey? Why did they decide to create their business? What is special or unique about the product and/or services they provide?

    I invite you to check out a new story each week on The Business Spotlight on Whidbey Local: http://www.whidbeylocal.com/articles/1/5243

     

    For me, a business story is really about the people behind the business. If you have a story you’d like to share, please contact me: carolyntamler@whidbey.net

    Tuesday
    Jul242018

    7-26-18 The number of unique businesses on Whidbey

    I love walking around our two iconic towns on South and Central Whidbey: Langley and Coupeville. What I enjoy most is that each of the businesses in the towns is unique.

    When I have off-island friends who come for a visit, I usually take them to one or both of the towns for  a walking tour. You don't have to enter every store to get the feeling of how special every business is. 

    When I go off-island, or for that matter when I drive up to the City of Oak Harbor (except for the old town area), most businesses are now in shopping malls, and whichever shopping center you visit, you will see many (or in some cases, most) of the same businesses. It has become increasingly difficult to find individual, unique businesses.

    But, for Langley and Coupeville, that's not true. Not only is each storefront business unique, but it's common to walk in and meet the owner of the business. Chatting with a business owner is often a special experience too!

     

    Thursday
    Jul192018

    7-19-18 A creative collaboration: Double Bluff Brewing and The Big W Food Truck in Langley

    The value of collaborations is one of my major themes. It is definitely an effective marketing tool for each of the businesses that collaborate.

    In their second year of collaboration, the Big W food truck operated by Joe Wierzbowski, and Double Bluff Brewery, owned by Daniel Thomis of Double are helping to promote each other.

    When you place your food order at The Big W Truck, there is a sign posted next to the menu inviting you to take your order to Double Bluff Brewery, buy a beer and enjoy your lunch in the lovely patio.

    You can read about this collaboration in the Business Spotlight on Whidbey Local: https://www.whidbeylocal.com/article/view/2025