If you have been reading my blogs, you will notice there are some repeating themes. One of these themes is the power of collaboration.
The weekends of February 11 and 12 and 18 and 19 are the annual Red Wine and Chocolate Tour put on by the Whidbey Island Vintners and Distillers Association.
Four wineries and a distillery on South Whidbey are part of this collaboration, as well as other events that are presented by the association at other times of the year. People are invited to tour and sample. Inviting people to visit these five businesses rather than simply promoting a visit to a single one greatly enlarges the potential market for each.
My adult children look forward to coming to Whidbey to participate every February. My guess is that lots of friends and family also pay a visit to Whidbey Island to be part of this event.
So this collaboration is not only benefiting the participating businesses, it is creating an event that is promoting tourism on Whidbey.
You’re invited to join in on this collaborative event and sip, sample and have a relaxing day on Whidbey Island.
For details about the 2017 Red Wine and Chocolate Tour, visit the website for the Whidbey Island Vintners and Distillers Association: http://www.whidbeyislandvintners.org/events.html