Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    p:| 360.222.6820
    c:| 425.351.7531

    f:| 360.222.6820

    carolyntamler@whidbey.net

    2055 Pheasant Farm Lane
    Freeland, WA 98249

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    CAROLYN'S BLOG

    Wednesday
    Sep022015

    9-2-15 It’s great to have fun with your business, even if it’s trashy 

    The story in Whidbey Local’s Business Spotlight this week is about Island Recycling (http://www.whidbeylocal.com/article/view/875).

    They do a great job of recycling and reducing trash on Whidbey Island.  But, a visit to Island Recycling on SR 525 just north of Freeland is also an experience in humor. 

    David and Jill Campbell started the business in 1979.  It has now grown to a dozen employees, and I think it must be a requirement to be silly to work there. 

    When you drive in, you are greeted by numerous toy trucks, teapots and a selection of kids’ toys, statues, and all kinds of materials they decided to put on display rather than trash.

    Just about every employee I’ve encountered has a sunny disposition, as they stack and move stuff around. 

    When they take a break or have lunch in their little meeting spot, there’s lots of talking and laughing.

    Who knew working with other people’s waste could be so much fun?

    It struck me that having fun, wherever you work and whatever you do, must make work a lot easier and more satisfying.

    Thursday
    Aug202015

    8-20-15 Three ideas about how to best use your marketing dollars 

    It’s challenging to figure the most productive ways to spend your marketing dollars.  Here are three guidelines to help you:

     1)      It is always easiest to sell more to those who are already buying your product or service;

    2)      You are more likely to sell to new customers who are much like the customers you already have; and

    3)      It is hardest to sell to new people about whom you have little information.

    Item 1 assumes that you do everything to keep your customers happy so they’ll want to keep coming back to you.

    Item 2 is based on the idea that the kinds of people who really appreciate you, what you sell, and how you do business are likely to want to do business with you….once they know who you are.

    Item 3 means it can be very expensive to simply place an advertisement without knowing details about the audience that will see the advertisement.

    So, two wise ways to use your advertising dollars are to promote your business to current satisfied customers and to ask your customers for referrals to others they think will want to do business with you.

    Wednesday
    Aug192015

    8-20-15 Three ideas about how to best use your marketing dollars 

    It’s challenging to figure the most productive ways to spend your marketing dollars.  Here are three guidelines to help you:

     1)      It is always easiest to sell more to those who are already buying your product or service;

    2)      You are more likely to sell to new customers who are much like the customers you already have; and

    3)      It is hardest to sell to new people about whom you have little information.

    Item 1 assumes that you do everything to keep your customers happy so they’ll want to keep coming back to you.

    Item 2 is based on the idea that the kinds of people who really appreciate you, what you sell, and how you do business are likely to want to do business with you….once they know who you are.

    Item 3 means it can be very expensive to simply place an advertisement without knowing details about the audience that will see the advertisement.

    So, two wise ways to use your advertising dollars are to promote your business to current satisfied customers and to ask your customers for referrals to others they think will want to do business with you.

     

    Thursday
    Aug132015

    8-13-15 The wonderful local food products on Whidbey

    I have to begin with a disclaimer/apology: I know I am leaving out many great food products created on Whidbey.  I am only sharing my personal Whidbey food experiences.

    I start most weekdays with yogurt and fresh blueberries from Mutiny Bay Blues, topped with Primal Island Granola (see http://www.whidbeylocal.com/article/view/836). My breakfast includes a cup of fresh roasted Mukilteo or Whidbey coffee.  For lunch, I enjoy a panini made with Screaming Banshee bread; at dinner I have a glass of wine from one of our prize-winning local wineries.  For a special treat, I serve a slice of pie from Whidbey Pies topped with Whidbey Island Ice Cream, and finish off the dinner with a glass of Whidbey Island Liqueur.  On the weekends, I often have a Kiichli Bagel and I have to have my Whidbey eggs laid by happy Whidbey chickens (my daughter in Bellevue is always asking me to bring Whidbey eggs when I come for a visit and all of my daughters are really excited if I bring some bagels with me, as well).  I’m not much of a beef eater, but my husband likes to have some Three Sisters grass-fed hot dogs available.

    Visiting one of our many farmers' markets on Whidbey at this time of year (Clinton, Langley, Bayview, Tilth, Coupeville or Oak Harbor), there is always an abundance of locally-grown, organic produce and a myriad of locally-made food products. 

    If you’re not buying as much local food as you can, you are not only depriving our local producers of income, you are depriving yourself of some of the finest, healthiest foods available anywhere.

    If I have left out a favorite of yours, please feel free to add your comments and suggestions.

    Thursday
    Aug062015

    8-6-15 Do you know where your customers live?

    A helpful and basic bit of information that can guide your marketing when you run a store front business or a business out of your home is to know the community where your customers live.

    The simplest method to learn this is to create a system where you get the zip code of every person who comes into your business or contacts you to make a purchase.  This can be done on a computer or by doing listings and hatch marks on a piece of paper near your register (OK, I know this doesn’t sound very high-tech, but it works).

    You can keep track of these zip code tabulations by the month or season, or after your business has a new advertisement or special promotion.

    Once you see the patterns, it can provide you with valuable information about where, geographically, to focus your advertising dollars.